What changes under review
Claims that feel obvious inside the company must survive outside review. Revenue quality, margins, contracts, add backs, customer concentration, reporting cadence, and owner dependence all become testable.
Why terms can change
A strong first conversation can still lead to changed terms if evidence does not support the story or if risks become visible later than they should have.
Forum use case
The Forum makes acquisition readiness discussable without becoming a marketplace, pitch room, or transaction stage.